Essentials Box Logo Beanie

It all started when founder Keith Hufnagel followed his passion for skateboarding and started tagging HUF on the streets of New York. After moving to San Francisco, he followed his career as a skater. But that's another story. In 2002, he opened the first HUF shop with streetwear clothing, sneakers and accessories. Today, HUF is known as one of the most popular lifestyle brands with inspirations from hip-hop, punk and graffiti culture.